“How much does it cost to migrate to Shopify?” is one of the most searched questions by Indian D2C founders — and one of the hardest to get a straight answer to, because the honest answer is “it depends,” and most agencies stop there. This post doesn’t.
What Actually Drives Migration Cost
Four things determine the real cost of a Shopify migration, in order of impact:
- Catalogue size — the number of products, variants, and images that need to move
- Source platform — WooCommerce exports cleanly; some legacy or custom-built platforms don’t
- Historical data — whether customer accounts, order history, and reviews need to migrate too
- SEO redirect complexity — how many URLs need individual 301 mapping to preserve rankings
Rough Cost Ranges (India, 2026)
These are directional ranges based on typical project scope — always get a written quote against your specific catalogue before committing:
- Small catalogue (under 100 products), no custom features: lower end of most agencies’ migration packages
- Mid-size catalogue (100–500 products) with app integrations and redirect mapping: mid-range, typically 6–8 weeks of work
- Large or complex catalogues (500+ products, custom checkout logic, multi-currency): higher end, often scoped as a Shopify Plus migration
The Hidden Cost Most Founders Miss: SEO Ranking Loss
The single biggest financial risk in a Shopify migration isn’t the agency’s invoice — it’s losing organic search rankings because URLs weren’t redirected properly. A store doing well in Google search can lose most of that visibility in weeks if old URLs return 404 errors instead of redirecting to their new Shopify equivalents. Any migration quote that doesn’t explicitly include 301 redirect mapping is missing the most expensive line item, even though it often costs nothing extra to do correctly.
Questions to Ask Before Accepting a Migration Quote
- Does this include a full 301 redirect map from old URLs to new ones?
- Will customer order history migrate, or just the product catalogue?
- What happens to my existing Google rankings — is there a monitoring period after go-live?
- How much downtime should I expect during the actual switch-over?
If you’re currently scoping a migration, Digital Rangers handles Shopify migrations with 301 redirect mapping included as standard, specifically to avoid the ranking-loss problem most quotes leave out.
Migration cost is really a function of catalogue size and data complexity, not a fixed number. The bigger risk isn’t overpaying for the migration itself — it’s underpaying for redirect mapping and losing the organic traffic that took years to build.